Saving the Sale

Saving the Sale

Positive thinking and alpha programming saved the lost sale and their business

"Last summer, we were just about broke," Chuck Warnock said. "Our photography business wasn't going well, we weren't making enough profit and I thought we might go under. Debbie remembered hearing Carolyn Deal at a Silva Method introductory lecture and called her. Debbie enrolled in the next Silva course, and the rest is history.

"A year later, our company was named 'Franchise of the Year' by the home office," Chuck said. "We were competing with 104 other franchise owners, and weren't even expecting to be nominated, much less selected."

"Chuck wasn't real gung-ho about the Silva Method at first," his wife Debbie said. "So I took it, and he watched to see what would happen. When he saw that what I was doing seemed to be making a difference in what he was doing, then he took the course too."

Positive thinking has been very important, as Debbie explained in the following example.

"In our business, we go to churches and take pictures of all the families. Then we make a pictorial directory for the church, for free.

"We are allowed to go back and sell copies of the portraits to the members. If they don't buy the portraits, then we do, so it is very important to sell the portraits."

On one occasion, they had a problem. "The photographer wasn't aware of it at the time, but one of the strobe lights was not flashing. As a result, the lighting was off terribly in all the photos. They looked like mug shots, that should have been hung in the post office.

"They were the worst looking pictures I have ever seen. The lighting caused people to have a really harsh look. They had shadows on their faces that showed the bags under their eyes and everything.

"The hardest thing to sell is a picture like that. Women, especially, will say, 'Well, I don't like these because I am getting older, and it looks like I am getting older.'

"So we knew we had a problem before we went to sell these. We knew that we had a possibility of losing a whole lot of money in that particular church."

They programmed themselves; they imagined everyone being happy with the pictures, looking at the good things about them: The pictures were of a very special occasion involving church and family, it was a very special moment in their lives, and they wanted the pictures to remember it by.

Armed with that positive programming, the photographer went back with the pictures. "He had the highest sales average he'd ever had in any church," Debbie said. "Not one person declined to buy. Nobody said anything about the pictures looking bad.

"We did not let an error in the photo session ruin the joy that those families should have with the pictures of that special occasion.

"That encouraged us to keep on, to keep being positive, not trying to judge what people would like or not like, what they could afford or not afford. We just keep a positive attitude, and program that people will want the pictures. It is working pretty good for us."

Warnock was a pastor for 30 years. At this writing, the former Silva Method skeptic and his wife are considering becoming Silva Method instructors.

"I think that Silva is a very spiritual thing," Debbie explained. "What I like about it is, I think that God made us this way. All this stuff is not something that Jose Silva invented. He just figured out that this is the way human beings are made.

"As I see it," she said, "we are just tapping into things that God already put there. We just didn't know how to use it yet, didn't have an instruction manual on it."

(Reprinted with permission from Sales Power, the Silva Mind Method for Sales Professionals)

Back to Intuition in Business page

Intuition for Better Health | Better Relationships | Intuition in Business | Personal Development