Finally finding the perfect niche

Finally finding the perfect niche

It seems like after a few great successes you get a big head and think that you (conscious mind) did all the work and made all the decisions and no longer need the advice and guidance of the High Self. The re-awakening usually hits you smack dab in the face. Those three books that were "not so good” depleted my cash reserves. At least the big money stopped coming in.

There I was, going back to level and asking for guidance again. It came in the form of ideas for new books to write, and how to market them.

But what has really turned out to be my best business decision was to start making videos.

Getting into the production of videos was another gift from Higher Intelligence.

I'd done a few videos just to augment the training's at my karate studios, but nothing much.

In 1987 the sell of my books started to fall drastically. So I went to level to "find a solution to the problem I had in mind."

The next day I was talking with my wife Lynn and my High Self gave me the answer I needed through her. She said, "John, that's easy. You've got to remember that people don't read much anymore, especially the teenager and young adult crowd. They are now the television generation so just do an advertisement and see if they'll buy the videos you've been selling to the karate studios.”

What a concept! It was something I'd never have thought of.

So I went to level and asked higher intelligence if it would give me an answer on "what specifically” to sell to people.

The short, curt answer came back instantly: "Pick up the telephone, call some of your students, and find out for yourself.”

So I did.

The next day I called up one of my Black Belts in Orlando Florida and asked him if he'd be interested in some self-defense videos on the kenpo techniques. He hesitated and started back pedaling, trying to get out of buying anything. He just was not interested.

He then mentioned that if I had anything on tournament fighting, he might be interested.

Out of nowhere a thought popped into my head. I told him that I was thinking about doing a video on "speed."

"Speed! Speed! You've got something on speed? I want it! I want it as soon as it's ready!”

I hung up and called another one of my Black Belts in Denver.

It sounded like a tape recording of the response from the first Black Belt: "Speed! Speed! You've got something on speed? I want it! I want it as soon as it's ready!”

So I wrote an advertisement for Black Belt magazine.

How I was guided to the perfect ad on the first attempt

Writing that ad was tough. So after several hours of effort, I relaxed, went to level and asked again for guidance. The answer, "Get John Caples books down off your shelf and go through until you find the correct model for your new ad. When you find it, you will know it.”

I found a classic ad that fit the format of what I wanted to say. It took about three hours to adapt that "old” ad to my concept of speed enhancement for martial arts athletes. The headline was, "Speed Hitting: How-to-Hit a Man 11 Times or More in One Second or Less!”

That ad produced $1.2 million in it's first year!

I also received a worldwide reputation for writing winning ads.

And I also received another, less violent name in the process. Overnight I went from being called "Dr. Death” to being called "The Speedman.”

That speed-hitting ad ran for nine years before it stopped being productive. In fact, every week we still get one or two calls ordering that course, and we haven't ran that ad for three years.

The more you do the alpha training drills the better you get at receiving the guidance from higher intelligence. Now, it's almost like there is a telephone hook up between us. If they want me to contact them, I'll get a gut feeling that something is "not right.” Then I'll evaluate those feeling to see if it's just gas, or if it's really important.

Let me give you an example:

High flying title turns a profit

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